Western Retail Brand Representative

POSITION TYPE: Full Time/Remote


SALARY: Based on experience, base plus commission/bonus

REPORTS TO: Director of Business Development

Would you like to be part of a growing, trendsetting industry with like-minded people who love to educate customers on innovative, high-quality products for traditional and hydroponic farming?

SIPCO Innovations Inc., the manufacturer of Hygrozyme and other natural and safe to use products, is looking for a Western Retail Brand Representative with experience working within the horticultural and/or agricultural industries. The ideal candidate has the experience of working with hydroponics stores, indoor growers and greenhouses within west coast of Canada and US.


The Western Retail Brand Representative will be responsible to drive sales for all SIPCO products across Western Canada and US. This will be accomplished by visiting retail and commercial clients on a regular basis, building and maintaining relationships as well as seeking out new opportunities for growth. You will be responsible for working with our distributor partners in executing SIPCO’s sales and marketing plan at retail, distributor locations and commercial operations, educating the market including store personnel, distributor representatives and end-users, merchandising and generating social media content. 



· Consistently embodies and models the adherence to the corporate values of the organization;

· Works effectively and relates well with others exhibiting a professional manner while striving to maintain constructive working relationships;

· Protects and maintains strict confidentiality of the company, its products, formulations and processes along with the personal information of all staff members;


· Provide outstanding customer service to retailers, distributors and end-users;

· Visit retail and commercial clients frequently to provide education and support.

· Must establish trust with partner channels contacts, build stronger and more valued customer relationships.

· Ability to utilize sales process to uncover customer objections/concerns, and determine appropriate solutions;

· Work closely with the Director of Business Development on new product developments through sharing critical market intelligence for industry advancements and industry trends;

· Strong process discipline, ability to align planning objectives with a pipeline development process to grow and develop market revenue;

· Frequent overnight travel ranging from 1-21 days per month to attend industry events, build relationships at store level and expand brand awareness;

· Produce materials for and execute product knowledge sessions with store staff members, distributors and end-users;

· Introduce and demonstrate new products;

· Communicate directly with retailers and growers, provide samples for testing, collect data, photos and testimonials for R&D and future marketing purposes;

· Input all customer and consumer data, activities and opportunities into CRM on a daily basis

· Provide weekly call reports, recapping your activities and successes for the week along with competitive market conditions and customer feedback;

· Work effectively and relate well with others exhibiting a professional manner while striving to maintain constructive working relationships;

· Communicate and work with various departments as needed;

· Consistently embody and model corporate values;

· Complete all reporting in a timely basis;

· Protect and maintain strict confidentiality of the company, its products, formulations and processes along with the personal information of all staff members;

Quality / ISO

· Works in an ISO certified company and complies with all applicable ISO requirements including Standard Operating Procedures (SOPs), Work Instructions (WIs) and quality assurance measures;

· Identifies non-conformances, initiating and resolving NCR’s;

Continuous Improvement & Team Work

· Recommends and administers policies and procedures to enhance operations;

· Participates in weekly and monthly company meetings;

· Participates as a team player focused on the success and well-being of the company;

· Participates in and conducts cross training activities as required;


· Adheres to all work safe requirements as applicable.


· A University degree or college diploma in sales and/or marketing is preferred;

· Progressive experience of at least 3 years in Sales is a must;

· Knowledge of hydroponic, indoor and traditional/mainstream growing systems, gardening practices and methods preferred;

· Excellent communication and relationship management skills;

· Highly evolved customer service skills;

· Effective presentation and public speaking skills;

· Strong computer skills;

· Own reliable vehicle;

· Valid driver’s License;

· Must be able to travel to the United States;


This is your opportunity to work with an amazing team in a fast-paced, welcoming, and friendly environment with great opportunities for advancement! We invest in our people to unleash their potential so we can win as a team! As part of the team, you will have access to the following benefits:

·    Casual dress code

·    Company events

·    Dental care

·    Disability insurance

·    Employee assistance program

·    Extended health care

·    Life insurance

·    Paid time off

·    Wellness program


  • Monday to Friday
  • Weekend availability


  • Sales Account Executives & Managers: 3 years (preferred)

Willingness to travel:

  • 50% (preferred)

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